Category: Google

Google Fred

By Google

The March 2017 Google update, labelled as Fred, seems to be a game changer for most websites.

Even though there is no official confirmation from Google or very little evidence from the authority websites, one thing is certain: a recent algo update has taken place.

A lot of people, though, are speculating that this is Google’s response to the recent “fake news” saga. So, a lot of the experts are speculating that a number of affiliate sites and low quality sites have been targeted with the most recent algorithm.

This puts a lot more emphasis on the user experience; not just the content anymore. Here are some tips to help you improve your website:

  1. Make sure your website is designed for humans, not the search engines.
  2. Write specific landing pages. Do not overoptimise your home page for all types of different keywords.
  3. Write original content as much as possible; don’t overdo the content rewriting.
  4. Make sure that you vary the types of media you use on the site. Start experimenting with video for example.
  5. Do invest the right type of “social” for your business. This is now becoming a lot more important.

Good luck and get in touch if you would like to further discuss this any further.

Build Your Online Reputation with Effective Off-Site SEO

By Google, productivity, , , , , , ,

Everyone is aware of the fact that SEO (or Search Engine Optimisation) is booming day by day with latest and advanced techniques and inventions. Today, the off-page SEO or off-page optimization is ruling the online arena. So, you should make use of some effective off-page optimisation strategies to stay ahead in a competitive market. Here is the list of a few advanced off-page optimization SEO strategies that you may use to promote your business and get higher ranking on search results.

Community Creation in Social Networking Sites

It is also known as online reputation management and it is the first step to initiate the process. You must sign up with some popular social platforms like Linked In, Facebook, Twitter, Myspace and much more. Creating an account with these platforms will allow you to extend your network online and get linked with friends to share information about your brand and products. These platforms also enable you to promote your business, brand, products and services, thus allowing you to build an online reputation.

Content Submission

It is always good to create content by your own and submit it on popular directories available online. There are many popular content submission directories like Ezine, Now Public, Forbes, Go Article, eHow, Article base and much more. Content submission can help you drive more web traffic to your website, whilst you can get some more links to your website through other websites dealing in similar products and services.

Photo Sharing

If you have any pictures or images on your website then simply share them on major photo sharing websites like Photo Bucket, Picasa and Flickr. Other users will see your pictures and comment on them this will help you to create a reputation among the users who will be redirected to your website for more information.

Video Marketing

Alike photo sharing, you can also share any online videos by using video sharing sites like Vimeo, YouTube and much more. Submitting videos online will enable you to get more traffic to your website, especially the traffic who wants to gather more information.

Social Shopping Network

If you run online e-commerce website then you can easily advertise and market you products and services for free through online shopping networks. You can submit information about your products and services on social shopping sites which will increase the likelihood of people finding the products you deal in.

Conclusion

You must always bear in mind that you should be careful while implementing these off-page optimization SEO techniques as you may simply overdo or spam it. So, it is better to seek assistance of professional SEO expert who have right expertise to handle your SEO campaigns successfully.

Google results inconsistent

By Google, ,

Recently, I have been witnessing the bizarre behaviour that I had never seen before.

When I am logged into Chrome, I see 1 site ranking on the 2nd page.Then I log out, and it magically shows up on the 1st page.

I then go to the Internet Explorer, and the same site is ranking on the 2nd page again.

I repeated the same thing with Firefox, and it behaves like the Internet Explorer.

I suspect it is to do with some sort of a cookie or Chrome setting. But I intend to get to the bottom of it.

November 2012 Google updates (aka Panda 22)

By Google, ,

Google is moving the SEO goal post further away, and, in my opinion, for the good of the “human” users of the internet. Penguin and Panda have been the latest versions of the Google algorithm updates. Panda now has 20+ versions.

As a result, Google is now clamping on the “unetchical and spammy” tactics:

1. Aggressive use of the anchor text: In other words, Google now wants you to use different anchor text or different variations of it) in the back links for the same page.
2. Exploitation of exact-match domains: A lot of people were buying several domains that contained the exact keywords they targeted (for example, car-servicing-in-London.com for “car servicing in London”) and then not actually using those domains to host their websites, but rather re-directing visitors from there to their main site, or just using those domains to link to their main site
3. Low-quality article marketing & blog spam: attempting to get backlinks from the low quality article farms and the blog comments.
4. Keyword stuffing: loading up your targeted page with lots of different versions of the keyword without any context. In some cases, overdoing it!

At the end of November I saw some sudden drops in especially one of the sites I look after even though I follow these guides very closely.

What I found out, in addition, is that Google is now putting more weight on the size of the site as well. It thinks that sites with bigger number of pages (with quality content) are more likely to be authority compared to sites with a handful of pages.

Now, this creates a big problem for the SEO work if you don’t have any influence on the site’s content and how frequently it gets refreshed.

The bigger sites seemed to be almost unaffected.

Food for thought…