Online Marketing, Internet marketing, e-marketing and Search Engine Marketing variably refer to the same idea of marketing and promotion of products and services over the Internet.
We offer 3 online marketing services that you can mix and match according to your business needs:
Search Engine OptimisationSearch engine optimization (SEO) is the process of improving a website’s visibility and rankings in the search results. Unlike the paid advertising, SEO aims to improve the visibility through the un-paid (otherwise known as “organic” or “natural”) search results. Undoubtedly, the Internet has enabled businesses reach a world-wide audience. And a lot of experiments have proven that the higher […]
Paid Online Advertising (Pay Per Click)Online advertising is the paid form of promoting products or services over the Internet. Online advertising tends to be very attractive for some businesses as they only pay on results, unlike the traditional print advertising. Paid Online Advertising is usually referred to as Pay Per Click or PPC. However, Pay Per View (PPV) or Pay Per Impression (PPI) […]
Social Media Optimisation and MarketingSocial Media Optimisation (SMO) and Social Media Marketing (SMM) tend to refer to the same process of leveraging the huge potential of Social Networks (Twitter, Facebook, YouTube, etc.) in increasing the visibility of the products and services on the Internet as well as maximising the visitors for the website. Social Media Optimisation is increasingly complementing the Search Engine Optimisation […]