Social Media Marketing (SMM)

Social Media Optimisation and Marketing

Social Media Optimisation (SMO) and Social Media Marketing (SMM) tend to refer to the same process of leveraging the huge potential of Social Networks (Twitter, Facebook, YouTube, etc.) in increasing the visibility of the products and services on the Internet as well as maximising the visitors for the website.

Social Media Optimisation is increasingly complementing the Search Engine Optimisation efforts as well.

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