Search Engine Optimisation (SEO)

Search Engine Optimisation

Search engine optimization (SEO) is the process of improving a website’s visibility and rankings in the search results. Unlike the paid advertising, SEO aims to improve the visibility through the un-paid (otherwise known as “organic” or “natural”) search results.

No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google!

Undoubtedly, the Internet has enabled businesses reach a world-wide audience. And a lot of experiments have proven that the higher the site’s rank in the Search Engine Results Page (SERP), the more visitors it will receive from the search engine’s users.

This has driven all the businesses, big and small, to complement their well design websites with the SEO so that they can tap into a world wide market around the clock.

SEO considers

  • how search engines work,
  • the online targeted audience for a business/website,
  • what the target audience search for,
  • and finally how to use all this information to improve the online visibility of the business/website.

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