Online advertising is the paid form of promoting products or services over the Internet.
Online advertising tends to be very attractive for some businesses as they only pay on results, unlike the traditional print advertising.
Paid Online Advertising is usually referred to as Pay Per Click or PPC. However, Pay Per View (PPV) or Pay Per Impression (PPI) is also commonly used.
The key difference between the PPC and PPV is that with PPC the advertiser only pays if someone ends up clicking through to their website. Whereas with the PPV, the advertiser pays when their ad gets displayed.
The main search engines and social networking sites tend to offer online advertising opportunities, however Google is the main player.
At Search Ladder, we are here to help guide you through your choices and to manage your online advertising campaigns for you.